I was recently contracted to create a new logo for the cycling website yellowjersey. The site covers both national and international cycling news across all disciplines. The brief was to create a logo to fit a 260 x 150 pixel space, incorporate the colour yellow and include a ‘Maillot Jaune’ icon (the yellow jersey worn by a Tour De France stage winner.
After sketching a page of concepts we whittled it down to three finals. The chosen one from these three includes a graphic of a cyclist crossing the finish line wearing the Maillot Jaune. Alongside the rider is the bold san seriff font ‘yellow jersey’ in uppercase for clarity and impact. The final design uses various design techniques including, sketching, scanning, Photoshop and Illustrator to create the final vector file.
This design for Peter Wells (owner of Ali Babas Wanaka) was inspired by the vintage postage stamps of the early 20th century. Peter was keen to turn this into a graphic that could be screened on to tee shirts for his employees and loyal clients. The final product was a combination of various elements from the stamps mixed with icons from the Ali Babas logo. It took a bit of research and plenty of layers in Illustrator but we were both pretty stoked with the final design. Can’t wait to see it printed!